An international training to manage the spirits industry
The MBA Spirits Marketing and Management welcomes students from diverse backgrounds (university or management school graduates), as well as professionals from the spirit industry. This program has a strong international orientation. It provides students a specialization in the Spirits Industry, gaining insight through courses on brand strategy, mergers and acquisitions, development of foreign markets, consumer behavior, media, and public relations in order to meet the industry’s need for skilled management.
This career-boosting program takes place at INSEEC Bordeaux from October to January, and at INSEEC London from February to March.
London was chosen as a location because of the local depth and expertise in the spirits industry that offering a unique pool of experts available as lecturers. Renowned professionals working for the largest international spirits groups will share their experience and teach best practices. Various course topics and projects will also give students the opportunity to improve their English language skills in the classroom and in the vibrant city of London.