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Master 2 Brand Communication and Strategy

  • 1 year
  • SUP DE PUB
    • Paris
  • Communication
  • Pace of studies : Classic Apprenticeship
  • Spring Intake : February
  • Fall Intake : September
  • Language : French
  • Price per year : 8 980,00 €

Master 2 Brand Communication and Strategy

Acquire all the communication and marketing tools that are essential to the strategies of large businesses and public & private institutions This curriculum will enable you to fully master the strategies of major brands, to understand how their are built and what marketing processes they are based on, and above all the use of new social media. You will learn all the communication tools which will quite naturally lead you to optimise these techniques: press relations, use of social networks for marketing purposes, content production, public relations, event planning… In other words, this Master’s programme will help you to fully master both internal and external communications, which are essential elements of companies and brand strategies, and also to optimise new communication techniques suited to corporate requirements. This one-year block release training course is tailor-made for future communication professionals and is designed to adapt to the ever-changing market demand and to new communications jobs. The only compulsory prerequisite for students is to have a good general knowledge and to be constantly watching the latest developments of this economic sector.
INSEEC U. is private higher education and interdisciplinary research institution located in Paris, Lyon, Bordeaux and Chambéry. With campuses in London, Monaco, Geneva, San Francisco and Shanghai, INSEEC U. occupies a unique place in the French educational landscape.
16 Schools
25,000 Students
345 Researchers, Experts and Permanent Lecturers
9 Campuses in France and Abroad
115 Occupational Specialities
Management
Engineering
Communication,
creation, digital world and design
Political science
and international relations
Luxury, real estate, sport,
wine & spirits, digital world
To find out about all our programme offerings and our Schools, please check INSEEC.COM