Program Objectives

A MSc degree in International Business

This program is designed to train executives who will evolve and succeed in complex, multicultural and multilingual environments.

As a general program in management and international affairs, it offers to study major foreign markets among: Africa, China, Europe and Japan. Students enhance their managerial and commercial behavior.

Entirely taught in English, this program is also offered in French.

This program delivers a title of Trade and Marketing Manager, certified level I by the CNCP.

msc-international-business-management-1
At a glance

Program operated by

logo-inseec-msc-mba

Initial, continuous or work-study training

0
year
Duration

Full English

in Paris, Bordeaux, Lyon, Chambery and London

Intakes in October and February

Accessible after a 4-year post-secondary degree

0
months of internship
Courses

International Management

International Marketing

The objective of this course is to understand the principles which govern marketing activities in a global environment. The course covers international market entry, product launches, marketing strategies and promotion. Students are expected to make presentations, analyze cases and develop international marketing business plan.

International Business Law

This course introduces students to the special legal problems which arise in negotiating, concluding and executing contracts in an international context. International transactions may involve contracting parties from several nations and/or the execution of contractual obligations in several different nations. Special emphasis is given to the question of choice-of-law. The question of the legal implications of e-commerce is also discussed.

International Relations and Geopolitics

This course deals with the interplay of Governmental and Corporate interests in our contemporary world. It addresses the different types of power used to obtain global objectives and the hierarchies of power and influence on the planet today.
It also implies the understanding of pressures and processes that drive a company to become an international business.

International Negotiation

Introduces students to the different negotiation techniques with an eye to the cultural context (Europe, USA, North Africa, Asia and Latin America). Participants learn how to use a win/win approach and appreciate the importance of gaining a sound knowledge of the profile of buyers. The course also stresses the importance of learning and analyzing the key points needed to succeed in negotiation.

International Market Research

Basic theory, tools and actual examples of techniques used in market research.
How research can be used to help make informed strategic as well as marketing decisions to help create opportunities/solve real business problems.
How to introduce products into different geographic areas.

Supply Chain Management

How purchasing functions in accompany, and the major strategies of purchasing.
Determine and prioritize the criteria of choice for a supplier.
Import and export in the best conditions.
Sourcing and e-sourcing.
Management of production.
International logistics and development.
Drive the supply chain.

Finance and Management

International Accounting

Introduces participants already familiar with the principles of French accounting to the rules prescribed by the Generally Accepted Accounting Principles used in Anglo-American countries (the US, UK, etc.) and spheres of influence.

Incoterms and Payment Methods

Incoterms is an abbreviation of « International Commercial Terms » published by the International Chamber of Commerce. Participants are introduced to this set of rules established for the interpretation of the most commonly used trade terms in foreign trade which parties to a contract can agree upon to avoid misunderstandings, disputes and litigation.

International Financial Techniques

Understand the financial needs associated with basic operations in contemporary international commerce.
Acquire the indispensable techniques for international financial management.
Learn to choose and use the best tools with a solid approach.

Finance of Major Export Contracts

How to manage « Request for Proposal » bids and put in place the required Cautions and Guarantees. This course also looks at the methods of long term finance for projects as well as compensation operations and complex financial structures.

Financial Risk Management

Financial risks associated with international commerce.
Organizations capable of intervention and the main techniques they propose.
The importance of short term finance and cash flow management.

Key Markets

American Market

This course deals with the economic, social and political context of business activities throughout North America. Special attention is paid to the factors that shape the business environment. How do they face the growing competition of the new emerging markets?

Central and Eastern Markets

This course aims to familiarize participants with all aspects of European and Eastern markets. By the end of the class, students will have a firm grasp of the potential of each national and regional market, of the major language, cultural, social and behavioral differences, and of the projected growth and expansion of the European Union. The Central European countries (as Russia, Ukraine, Poland, Baltic countries) are very important for the economic and strategic development of Western European companies.

Indian Market

The course will familiarize the students with the special social, cultural, political and historical features of India and help the students grasp the economic realities of India in the era of globalization and its role in world economy, including the presentation of the multifaceted features of India and its economic awakening.

Latin American Market

The course highlights the differences between management and corporate structures in South America and the West. It also outlines the skills needed for successful management in the Latin American environment. Other topics including manufacturing and sourcing, tips for the successful export of products to South American.

Chinese Market

Identify the principal poles of commerce in China and acquire the reflexes needed to successfully address the Chinese consumer. How to approach and learn China’s socio-cultural and political influences within the context of economic globalization. Acquire a perspective of the nation’s evolution.

Japanese and Korean Markets

Introduces participants to the difficulties foreign companies encounter and the requirements they need to meet in order to enter the Japanese market. The markets characteristics and business opportunities will be presented and discussed. Participants also gain familiarity with the history and macroeconomics of Japan, as well as the Japanese distribution system.

African Market

The influence of Mining and Petroleum Corporations. Global influences within Africa. Global investments within Africa. Practical advice on how to successfully manage in Africa.
The course highlights the differences between management and corporate structures in Africa and Western Europe. It also outlines the skills needed for successful management in African environment. Other topics include guidelines for manufacturing and sourcing, tips for the successful export of products to Africa.

Job openings

Internships and 1st jobs of students and graduates

Graduates mostly work in import/export relation or within multicultural teams. They are recruited as: Export Sales Manager, Technical Sales Representative, Sales Engineer, Export Assistant, Import/Export Buyer, Export Representative, Import/Export Area Manager, international Charge d’Affaires, Purchasing Manager, Marketing Manager, Product Manager.

  • Marie BALIGOUT

    International Sales & Marketing at THE GREEN FIELDS TRADE COMPANY

  • Julie BARDIN JIMENEZ

    Export Area Manager at NOVOMED GROUP

  • Florence CHAN Hin

    Customer Training Coordinator at LCI, Turbomeca Training

  • Aymeric EGNELL

    Market analyst at OBERTHUR CARTE SYSTEME

  • Brianne ELLIOP

    Product Manager at EUROPCAR INTERNATIONAL

  • Sophie FAZILLEAU

    International Marketing Consultant at NIELSEN

  • Cédrick IZARD

    Sales & Project Manager
    South American, Spain & Middle East markets at LIEBHERR-MINING EQUIPMENT COLMAR SAS

  • Hugues MANGOT

    Sales Manager at THE WAREHOUSE

  • Vincent MAZI

    Salesman at KRAFT FOODS

  • Lecuona MIGUEL

    Owner of the CITY WINE JOURNAL

  • Catherine PIERA

    Marketing Assistant at LABORATOIRE BIODERMA

  • Christopher TANCHOU

    Product Manager at SWISS LIFE

  • Jean-Marc TORO

    Buyer Assistant at AIR FRANCE

  • Qingyun WANG

    Export Manager for China Division at CHÂTEAU D’ESCLANS & SACHA LICHINE

Professional projects

Some research papers written by our students

What will be the impact of the new ecological policies on the confectionery packaging market?

Sourcing Opportunities for EADS ASTRIUM in India

Vietnam: external economic relations 15 years after.

How to introduce non traditional and sustainable materials in the Western European apparel market?

Why Cameroon is a good destination for French investors?

The stakes of E-business and Internet sector within an emerging country: India

The protectionism; an option for New Caledonia in a tough economic environment?

How a French small company can introduce the British market in the food and drink industries?

What is the impact of implementing ethical document as a code of conduct in the international trade?

What are the key success factors of internationalization for a small-sized company?

How sustainable is your cup of coffee?

China’s garment and apparel industry.

Program Structure

This MSc International Business Management allows students to alternate business studies with professional experience:

Intake in October:

From October to March: work-study rhythm

Students follow a 6-month semester of academic coursework alternated with internship (3 days in class and 2 days of internship per week). An exam session is planned at the end of this semester (in March).

From April to September: internship

Students complete a full-time professional internship of 5 or 6 months, in France or aborad. During this period, they must also write and defend a thesis in a field related to this program.

Intake in February:

From February to July: work-study rhythm

Students follow a 6-month semester of academic coursework alternated with internship (3 days in class and 2 days of internship per week). An exam session is planned at the end of this semester (in July).

From August to January: internship

Students complete a full-time professional internship of 5 or 6 months, in France or aborad. During this period, they must also write and defend a thesis in a field related to this program.