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MSc 2 Marketing, Communication Manager & Commercial Strategies

  • 1 year
  • MSc & MBA INSEEC
    • Paris
  • Management
  • Pace of studies : Classic
  • Spring Intake : February
  • Fall Intake : September
  • Language : French
  • Price per year : 10 600,00 €

MSc 2 Marketing, Communication Manager & Commercial Strategies

Contemporary art: a blatant growth sector Since the beginning of the 21st century, the contemporary art market has experienced a global growth of 1,370%. It is a complex environment, which is closely tied to global market developments. While marketing strategies are increasingly used, due to the digitisation of selling activities and faster information flow, auctioneers now need to maintain market confidence and investors need to assess the slightest risks. This market is all the more specific because its players are diverse and have various purposes: they can be artists managing their ‘factories’ more and more, museum institutions, collectors or art lovers/investors, as well as the many professional art intermediaries (art experts and advisors, heritage art management brokers and advisors or gallery owners). Finally, this market is complex because of the very nature of the work of art it evokes, and its high strength since it is bolstered by a vigorous and international museum industry, whether public or private.
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