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MSc 2 Marketing, Communication, and Commercial Strategies

  • 1 year
  • MSc & MBA INSEEC
    • Paris
    • Bordeaux
    • Lyon
    • Chambéry
  • Management
  • Pace of studies : Classic
  • Spring Intake : February
  • Fall Intake : September
  • Language : French
  • Price per year : 10 600,00 €

MSc 2 Marketing, Communication, and Commercial Strategies

This MSc programme will enable you to acquire marketing function expertise by capitalising on brand value and innovation in the digital era Marketing is a cross-cutting function at the crossroads of all corporate departments. It is the lifeblood of any organisation and operates as a catalyst and a facilitator by federating customer/consumer knowledge internally. Nowadays customers/consumers are multi-channel connected and very demanding, and they are the major focus of attention of all companies. Brand management, innovation oversight and the introduction of an overall communication policy are key elements of the strategy based on analysis-oriented value creation, strategic design and production, internal or external communication plans and actions for organisations (public or private companies, institutions and associations).
INSEEC U. is private higher education and interdisciplinary research institution located in Paris, Lyon, Bordeaux and Chambéry. With campuses in London, Monaco, Geneva, San Francisco and Shanghai, INSEEC U. occupies a unique place in the French educational landscape.
16 Schools
25,000 Students
345 Researchers, Experts and Permanent Lecturers
9 Campuses in France and Abroad
115 Occupational Specialities
Management
Engineering
Communication,
creation, digital world and design
Political science
and international relations
Luxury, real estate, sport,
wine & spirits, digital world
To find out about all our programme offerings and our Schools, please check INSEEC.COM