MSc 2 Marketing & Commercial Manager – Specialisation in Business Development
MSc 2 Marketing & Commercial Manager with a specialisation in Business Development
Business Development is a Business Unit in a company working towards creating growth and added value in the long run through 3 main activities: partnerships, new market development and client portfolio expansion.
INSEEC MSc & MBA Paris’ programme for Marketing & Commercial Managers with a specialisation in Business Development is therefore aimed at educating students in a mix of sales, marketing, negotiation, network development, project management and contract management. The goal is to learn to work with many corporate units or departments while developing business by staying on top of market trends.
Upon successful completion of this programme, students will obtain the title of Marketing and Commercial Manager.