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MSc 2 Digital Communication & Social Media

  • 1 year
  • MSc & MBA INSEEC
    • Bordeaux
    • Lyon
    • Chambéry
  • Management
  • Pace of studies : Classic
  • Spring Intake : February
  • Fall Intake : September
  • Language : French
  • Price per year : 10 600,00 €

MSc 2 Digital Communication & Social Media

Communication in the digital era: a major challenge for companies The MSc in Communication & Social Media is aimed at giving an in-depth knowledge of business operations and institutional functioning to students who have chosen this pathway with a view to working in the information and communication field (media, agencies, law, management, ethics), and also provide them with essential expertise related to digital world and social media evolutions. In a context of increased communication digitalisation and organisation internationalisation, strong emphasis is placed on skills and uses in the field of web communication networks. The MSc in Communication & Social Media has struck the right balance between general training (to meet very different student profiles) and very specialised technical training. Given that communication jobs are wide ranging intrinsically, our pedagogical approach complies with overall and corporate communication principles as well as visual communication engineering principles. Our aim is to prepare students for many occupations ranging from head of private clients in an advertising agency to advertising manager, external/internal communication officer and so forth. The bulk of lecturers worked in a communication agency, or are working in a client company. In addition, research professors provide theoretical thinking and help students to think in terms of overall communication. Training is highly vocation-oriented and closely connected with specific sectoral challenges thanks to methods and tools for analysis, strategy design and execution, internal or external communication plans and actions for organisations (public or private companies, institutions and associations).
INSEEC U. is private higher education and interdisciplinary research institution located in Paris, Lyon, Bordeaux and Chambéry. With campuses in London, Monaco, Geneva, San Francisco and Shanghai, INSEEC U. occupies a unique place in the French educational landscape.
16 Schools
25,000 Students
345 Researchers, Experts and Permanent Lecturers
9 Campuses in France and Abroad
115 Occupational Specialities
Management
Engineering
Communication,
creation, digital world and design
Political science
and international relations
Luxury, real estate, sport,
wine & spirits, digital world
To find out about all our programme offerings and our Schools, please check INSEEC.COM