Apply nowRequest infos

MSc 2 Business Development & Business Engineering

  • 1 year
  • MSc & MBA INSEEC
    • Paris
    • Bordeaux
    • Lyon
    • Chambéry
  • Management
  • Pace of studies : Classic
  • Spring Intake : February
  • Fall Intake : September
  • Language : French
  • Price per year : 10 600,00 €

MSc 2 Business Development & Business Engineering

Business Development Directors or Managers ensure the development of marketing and business policies in line with the strategy pursued by executive management and corporate budget. They formalise the decisions made as parts of plans (marketing and business development action plans), and they follow up and monitor field implementations. These professionals are expected to develop business through action plan implementation in the medium-to-long term. They are in charge of marketing plans (or marketing mixes), they develop trade policy tools and instruments in conjunction with technical services (R & D department) and sales representatives. They oversee all marketing, communication and advertising activities. The design dimension prevails for this role: product surveys, market research, launch and promotional operations design. Typically situated upstream from sales operations, this function actually plays a role throughout the commercialisation chain: product and service development, market analysis, communication, sales support. Other tasks include partnership and distribution strategy design and management. Permanent evolutions in connection with information dissemination compel Business Developers to keep abreast of these innovations so as to advance the marketing tools used by their companies. They are thus in charge of company positioning within social networks, blogs and other new tools. Upon successful completion of this programme, students will obtain the title of Marketing and Commercial Manager.
INSEEC U. is private higher education and interdisciplinary research institution located in Paris, Lyon, Bordeaux and Chambéry. With campuses in London, Monaco, Geneva, San Francisco and Shanghai, INSEEC U. occupies a unique place in the French educational landscape.
16 Schools
25,000 Students
345 Researchers, Experts and Permanent Lecturers
9 Campuses in France and Abroad
115 Occupational Specialities
Management
Engineering
Communication,
creation, digital world and design
Political science
and international relations
Luxury, real estate, sport,
wine & spirits, digital world
To find out about all our programme offerings and our Schools, please check INSEEC.COM