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MSc 2 Brand Strategy and Luxury Innovation

  • 1 year
  • MSc & MBA INSEEC
    • London
  • Management
  • Pace of studies : Classic
  • Spring Intake : February
  • Fall Intake : September
  • Language : English
  • Price per year : 10 880,00 €

MSc 2 Brand Strategy and Luxury Innovation

This program is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course include several agency visits and two competitions where both strategic thinking and creativity come into play. The goal of this course is to introduce students to media planning and how to design as well as execute campaigns. They will receive both the necessary theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns. There will be a special focus on the UK advertising industry and how it relates to and influences European advertising.
INSEEC U. is a private multidisciplinary higher education and research institution located in Paris, Lyon, Bordeaux and Chambéry. With campuses in London, Monaco, Geneva, San Francisco and Shanghai, INSEEC U. occupies a unique place in the French educational landscape.
16 Schools
25,000 Students
345 Faculty Members
9 Campuses in France and Abroad
115 Specializations
Management
Engineering
Communication,
creation, digital world and design
Political science
and international relations
Luxury, real estate, sport,
wine & spirits, digital world
To find out about all our programme offerings and our Schools, please check INSEEC.COM