MBA – Spirits Marketing & Management
The INSEEC MBA Spirits program targets at students who wish to develop their theoretical and practical skills in the spirits sector. France is the most recognized country in the world for high quality “eaux-de-vie”/brandy production. Bordeaux has always been an important place in the world for wine & spirit commercialization. Bordeaux is situated between two key areas for spirits in France – firstly, Gascony, one of the oldest spirit regions in France with more than 700-year experience producing Armagnac and, secondly, Cognac globally reputed for its spirit of the same name without forgetting its dynamic premium spirit production of vodkas, gins or even vermouth. This latter region is now called Spirit Valley. Further, France is the world leader in the luxury sector with groups such as LVMH, Kering, Chanel, Hermès... On top of all the above assets INSEEC itself has access to the top professionals and professors in this industry. INSEEC created the MBA Spirits program five years ago to give the opportunity to students desiring to enter this dynamic sector and, in doing so, the practical and multi-cultural aspects are reflected in its program.