Master marketing and strategic aspects of the luxury market
This program teaches students to master marketing, commercial and strategic specificities of the luxury market that becomes more accessible. Thereby, this MBA trains international managers in luxury brand management, and more precisely, in the fields led by French firms: Wines and Spirits, Hotel Business and Gastronomy, Fashion, Jewelry and Perfume, Art and Deco.
The MBA Luxury Brand Management, Food and Wine is taught primarily in English, with some seminars given in French. It welcomes participants from all over the world in two recognized cities of prestige: Paris, epicenter and birthplace of luxury, and Bordeaux, world capital of fine wine.
Students benefit from in-depth insights into the cultural dimensions of luxury, practical courses on different industry segments and analysis of existing and emerging consumers and markets.