Become an expert in Luxury communication
“To study in Paris is to be born in Paris!” – Victor Hugo, Les Misérables
“Whoever does not visit Paris regularly will never really be elegant.” – Honoré de Balzac
Paris is world-renowned for luxury, making it the perfect place to learn about this market: its history, codes and values through classes and projects as well as visits.
INSEEC School of Communication has developed a specialized program in this sector to train students to define a corporate business strategy and to coordinate the implementation of marketing and communication actions using the specific codes that belong to the luxury sector. It explores various topics such as product development, brand management, media and strategic planning, digital marketing, public relations, merchandising, event planning through the lens of luxury brands.
Taught completely in English, this MBA Luxury Brand Communication is the first step into the world of luxury since it opens the doors of both luxury companies & creative agencies worldwide.
All of our lecturers are professionals working in the luxury field both in France and abroad. This allows our students to have a behind the scenes view of a luxury workplace as well as build their professional networks.