Program Objectives

Become an expert in Luxury communication

To study in Paris is to be born in Paris!” – Victor Hugo, Les Misérables
Whoever does not visit Paris regularly will never really be elegant.” – Honoré de Balzac

Paris is world-renowned for luxury, making it the perfect place to learn about this market: its history, codes and values through classes and projects as well as visits.

INSEEC School of Communication has developed a specialized program in this sector to train students to define a corporate business strategy and to coordinate the implementation of marketing and communication actions using the specific codes that belong to the luxury sector. It explores various topics such as product development, brand management, media and strategic planning, digital marketing, public relations, merchandising, event planning through the lens of luxury brands.

Taught completely in English, this MBA Luxury Brand Communication is the first step into the world of luxury since it opens the doors of both luxury companies & creative agencies worldwide.

All of our lecturers are professionals working in the luxury field both in France and abroad. This allows our students to have a behind the scenes view of a luxury workplace as well as build their professional networks.

This program delivers, under authority of the MSc & MBA -INSEEC Bordeaux- , a title of Trade and Marketing Manager, certified level I by the CNCP.

At a glance

Program operated by

logo-inseec-school-communication

Initial or continuous training

0
year
Duration

in Paris

Intakes in October and March

Accessible after a 4-year post-secondary degree

0
months of internship
Courses

International

  • Geopolitics
  • News conferences

Competitions & Professional Cases

  • 1 Competitions
  • Methodology
  • Seminar

Management

  • Financial Analysis
  • Human Resources
  • Company Law
  • Business Plan
  • Professional Project

Communication in the Luxury Sector

  • Consumer Behaviour
  • Marketing and Communication in the Luxury Sector
  • Luxury Brand Strategy
  • Luxury and Well-Being
  • Event Planning in the Luxury Sector
  • Luxury Industry and New Media
  • Merchandising
  • Codes in the Luxury Creative Sector
  • Marketing CRM
  • Market Study
  • Sponsoring

Linguistic Tools

  • Advertising English
  • Preparation for TOEIC

Mentor of the program

Audrey Kabla

Strengthened by 10 years of experience in Couture, Watch-making and Hotels around the world, Audrey Kabla, expert in Luxury Brand management, is the co-Founder of Epykomene, international Luxury marketing and French know-how agency.

“Brand booster”, Epykomene is exclusively dedicated to Brand planning and development, giving a unique consistent yet visionary approach to its client strategies in France and high consumption of Luxury areas such as America, Asia, Middle East and Europe.

Avant-gardist and passionate, Audrey Kabla also appreciates spending time sharing her experience with Luxury and Fashion MBA/Master students in France (INSEEC, Esg, Ionis) as well as in the United States (Fashion Institute of Technology, Berkeley College, LIM, Monmouth etc.).

Program Structure

The MBA Luxury Brand Communication & Marketing allows students to alternate business studies with professional experience:

Intake in September:

From September to February: courses

Students follow a 5-month semester of academic coursework.

From March to August: internship

Students complete a full-time professional internship of 6 months, in France or aborad.

August: Defense of the professional project

Intake in March:

From March to August: courses

Students follow a 5-month semester of academic coursework.

From September to February: internship

Students complete a full-time professional internship of 6 months, in France or aborad.

February: Defense of the professional project