Program Objectives

An extra boost towards an international career

Brand Strategy is the emblematic job of marketing communication agencies. This program is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment.

The course includes several agency visits and two competitions where both strategic thinking and creativity come into play.

This program delivers, under authority of the MSc & MBA -INSEEC Bordeaux- , a title of Trade and Marketing Manager, certified level I by the CNCP.

At a glance

Program operated by

logo-inseec-school-communication

Initial or continuous training

Full English

in Paris and London

Intakes in October and March

Accessible after a 4-year post-secondary degree

0
year
Duration
0
months of internship
Courses

PROGRAM IN PARIS

International

  • Geopolitics
  • News conferences

Competitions & Professional Cases

  • 1 Competition
  • Methodology
  • Seminar

Management

  • Financial Analysis
  • Human Resources
  • Company Law
  • Business Plan
  • Professional Project

Brand Strategy

  • Brand Management
  • Account Planning
  • e-Business
  • Media Strategy
  • The Art of Pitching
  • Trendspotting
  • Digital Planning
  • International Marketing
  • Sales Management
  • Réseaux sociaux
  • English Media
  • Marketing Research

Linguistic Tools

  • Advertising English
  • Preparation for TOEIC

PROGRAM IN LONDON

UK Culture and Background

  • Introduction to Great Britain
  • Analysis of Best Bitish Ads
  • Geopolitics & News Reviews
  • Trendspotting & Global Market

Technical Courses

  • Digital Planning
  • Media Planning
  • Alternative Media Field Project
  • Brand Strategy
  • Marketing Mobile
  • Strategy for Digital Branding

Professional Cases

  • Competition
  • One-Day Pitch Workshop
  • Methodology / Project Mentoring
  • Conferences / Workshops SCA

Brand Strategy

  • Philosophy and Sociology of Branding
  • Anti-Branding and Consumer Pushback
  • Brand Workshop
  • Branding and Sustainable Development
  • From Fleet Street to Facebook
  • Thinking Differently: Understanding Human Behavior and How it Affects Persuasive Communications

Management

  • Financial Analysis
  • Human Resources
  • Company Law
  • Business Plan
  • Professional Project

Upgrading Courses

Mentors of the program

Samuel Cranston

Mentor of the International Brand Strategy program in Paris

Samuel Cranston studied Music and Zoolology before becoming a long-time British resident in Paris. He started working in advertising as a translator and then became a freelance copywriter and consultant, helping both advertisers and their agencies to craft more effective international strategies especially where cultural sensitivities are concerned. His clients have included Sony, several international exhibitions (EXPOSIUM, SIAL CHINA, AGORA, ELEC…), Seat, Hard Rock Café, Planet Hollywood, Eco-Tibet, Patagonia, Microsoft, Publicis, Grey, MDIC, etc.

Samuel Cranston believes that advertising should tell more truth than lies and strive to understand consumers more deeply so as to create friendlier and more relevant campaigns on their wavelength. According to him, advertising is at its best when it is truly artistic, meaningful, and stretches our minds pushing us forward in some positive way.

At INSEEC School of Communication, he encourages students to be curious about everything that surrounds them, believing that a more versatile approach to marketing communications will help them to succeed in an industry that is continuously pushing its boundaries. Other activities and interests include music of all sorts (guitarist, violinist), languages, traveling, natural history, cuisine.

Max Jenvey

Mentor of the International Brand Strategy program in London

Max Jenvey cut his teeth in marketing at McDonald’s Restaurants, spearheading their first-ever cross channel marketing campaign for any quick service restaurants in the UK. Driving revenue through innovation, Max’s team integrated various promotional vehicles to the benefit of footfall and incremental sales.

Since then, Jenvey started up Oxxygen Marketing Partnership Ltd, a boutique marketing management and business accelerator agency, delivering successful revenue growth through innovative marketing solutions for clients ranging from Nestlé UK, ExxonMobil, and the Brakes Group, among others.

Program Structure

This MBA International Brand Strategy & Marketing allows students to alternate business studies with professional experience:

Intake in September:

From September to February: courses

Students follow a 5-month semester of academic coursework.

From March to August: internship

Students complete a full-time professional internship of 6 months, in France or aborad.

August: Defense of the professional project

Intake in March:

From March to August: courses

Students follow a 5-month semester of academic coursework.

From September to February: internship

Students complete a full-time professional internship of 6 months, in France or aborad.

February: Defense of the professional project