Program Objectives

Master the new media to develop brand awareness and sales

This MBA Digital Marketing & Social Media aims to fast track graduates’ digital marketing career. Students will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-edge, practically minded courses delivered by successful practitioners and accomplished lecturers.

This learning experience will open doors to a wide variety of careers in the digital marketing field, giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the internet age.

This program delivers, under authority of the MSc & MBA -INSEEC Bordeaux- , a title of Trade and Marketing Manager, certified level I by the CNCP.

At a glance

Program operated by

logo-inseec-school-communication

Initial or continuous training

0
year
Duration

Full English

in London, or in Paris + Francisco

Intakes in September and March

Accessible after a 4-year post-secondary degree

0
months of internship
Courses

PROGRAM IN LONDON

UK Culture and Background

  • Introduction to Great Britain
  • Analysis of Best Bitish Ads
  • Geopolitics & News Reviews
  • Trendspotting & Global Market

Technical Courses

  • Digital Planning
  • Media Planning
  • Alternative Media Field Project
  • Marketing Mobile
  • Strategy for Digital Branding
  • Social Networks

Professional Cases

  • Competition
  • One-Day Pitch Workshop
  • Methodology / Project Mentoring
  • Conferences / Workshops SCA

Digital Marketing

  • Digital Media Landscape
  • Social Local Mobile Media
  • Measuring & Optimising DM Performance
  • Digital Marketing
  • Special Topics
  • Apps Economy

Management

  • Financial Analysis
  • Human Resources
  • Company Law
  • Business Plan
  • Professional Project

Upgrading Courses

PROGRAM IN PARIS & SAN FRANCISCO

This Full-English program takes place partly in France (2 periods of courses) and in San Francisco where students attend 8 weeks of full-time courses in the new INSEEC campus, in the heart of Silicon Valley.

Courses in Paris

The 1st period in Paris essentially consists of specialized courses in Digital Marketing, SEO, Adwords and other technical courses. The 2nd period in Paris deals with project management, marketing and media strategy.

  • International Marketing
  • Marketing Research
  • Digital Marketing
  • Media Strategy
  • Web Design
  • Web Analytics
  • Google Adwords
  • Strategic Planning
  • Digital Marketing Performance
  • Social Medias

Courses in San Francisco

This period takes place in Silicon Valley. This program was developped to give the students the maximum experience, to foster connections and to create a project in a group.

  • Lean Startup Methodology
  • Rapid Prototyping with Techshop
  • Networking and Pitching in San Francisco
  • The Bay Area Business Ecosystem
  • Digital Marketing and Social Media
  • Coding and Design / A Unicorn Designer
  • Approach
  • Advanced Integrated English

Design Thinking program outline:

The experimental part of the american study period is based on a weekly “Design thinking” course, which aim is to finalize a project from A to Z:

  • Week 1 – Getting Started
  • Week 2 – Research Fundamentals
  • Week 3 – Advanced Research / Research Check-in
  • Week 4 – Stakeholder Insights
  • Week 5 – Synthesis / Strategic Frameworks
  • Week 6 – Concepts Ideation
  • Week 7 – Concepts Prototyping
  • Week 8 – Concepts Communication and pitching

Competition

  • One competition in Paris at the end of February.
Program Structure

The MBA Digital Marketing & Social Media allows students to alternate business studies with professional experience:

Intake in September:

Program in London:

From September to February: courses

Students follow a 5-month semester of academic coursework.

From March to August: internship

Students complete a full-time professional internship of 6 months, in France or aborad.

August: Defense of the professional project

Program in Paris + San Francisco:

From September to mid-October: courses in Paris

Students follow a 5-week period of courses in Paris (courses 3 days/week).

From mid-October to December: courses in San Francisco

Students follow a full-time 8-week period of courses in San Francisco.

From January to February: courses in Paris

Students follow a 7-week period of courses in Paris (courses 3 days/week)

From March to August: internship

Students complete a full-time professional internship of 6 months, in France or aborad.

Intake in March:

From March to August: courses

Students follow a 5-month semester of academic coursework.

From September to February: internship

Students complete a full-time professional internship of 6 months, in France or aborad.

February: Defense of the professional project