Program Objectives

Immersion in the world of English and American advertising

This program in Art Direction aims at familiarizing creative students with Anglo-American creative thinking. Entirely taught in English, it takes place in two world-renowned and influential poles of advertising.

At a glance

Program operated by

logo-inseec-school-communication

Initial or continuous training

0
year
Duration

Full English

in London

Intakes in September and March

Accessible after a 4-year post-secondary degree

0
months of internship
Courses

UK Culture and Background

  • Introduction to Great Britain
  • Analysis of Best Bitish Ads
  • Geopolitics & News Reviews
  • Trendspotting & Global Market

Technical Courses

  • Digital Planning
  • Media Planning
  • Alternative Media Field Project
  • Managing an Effective Creative Team
  • Art Direction in Branding
  • Visualization & Typography

Professional Cases

  • Competition
  • One-Day Pitch Workshop
  • Methodology / Project Mentoring
  • Conferences / Workshops SCA

Art Direction

  • Public Affairs
  • Art Direction for TVC’s and Short Videos
  • Video and Motion Graphics
  • Digital Design
  • Portfolio
  • Experience and Event Design
  • New Design Technologies

Management

  • Financial Analysis
  • Human Resources
  • Company Law
  • Business Plan
  • Professional Project

Upgrading Courses

Mentor of the program

Iris Lamprecht

At 33 years old, Iris Lamprecht has developed a real passion for media. After her MA in Media Studies and Public Relations at the University of Vienna, she moved to New Zealand, where she worked in film industry (on local and Hollywood productions) and as Coordinator of the Wellington Fringe Film Festival.

In 2007, she started working as a Social Media Consultant and, combining her enthusiasm for both communication and film, she created FilmTiki, a digital marketing studio based in Brighton, UK. At FilmTiki, she develops communication strategies for clients, new courses and workshops on Social Media marketing and distribution, writes and produces videos and digital campaigns, etc.

Her vision, her creative approach of media and her knack for communicating to a wide audience make her a sought project leader and speaker. Her courses on the media and advertising in the UK arouse enthusiasm of INSEEC students.

Program Structure

This MBA Art Direction & Creative Thinking allows students to alternate business studies with professional experience:

Intake in September:

From September to February: courses

Students follow a 5-month semester of academic coursework.

From March to August: internship

Students complete a full-time professional internship of 6 months, in France or aborad.

August: Defense of the professional project

Intake in March:

From March to August: courses

Students follow a 5-month semester of academic coursework.

From September to February: internship

Students complete a full-time professional internship of 6 months, in France or aborad.

February: Defense of the professional project