Program Objectives

A prestigious specialization in the heart of the world’s capital of public relations

London is the city that concentrates the largest advertising agencies in Europe. Public Relations employs thousands of people working on behalf of inter-professional groups, NGOs, unions, economic and industrial sectors.

Following this training, students are immersed in the world of public relations and political communication. They learn the machinery of political decisions and how to make sure that the interests of one group are duly defended.

This MBA Advertising & Public Relations is intended for students with an initial training in marketing communications, language fluency in English and French and public speaking skills.

This program delivers, under authority of the MSc & MBA -INSEEC Bordeaux- , a title of Trade and Marketing Manager, certified level I by the CNCP.

At a glance

Program operated by

logo-inseec-school-communication

Initial or continuous training

0
year
Duration

Full English

in London

Intakes in September and March

Accessible after a 4-year post-secondary degree

0
months of internship
Courses

UK Culture and Background

  • Introduction to Great Britain
  • Analysis of Best Bitish Ads
  • Geopolitics & News Reviews
  • Trendspotting & Global Market

Technical Courses

  • Digital Planning
  • Media Planning
  • Alternative Media Field Project
  • Marketing Mobile
  • Digital & Institutional Communication
  • Dealing with the Media

Professional Cases

  • Competition
  • One-Day Pitch Workshop
  • Methodology / Project Mentoring
  • Conferences / Workshops SCA

Advertising & Public Relations

  • Public Affairs
  • PR and the Internet
  • How Parliament Works
  • Lobbying in the UK
  • Crisis Management
  • The European Commission and Lobbying

Management

  • Financial Analysis
  • Human Resources
  • Company Law
  • Business Plan
  • Professional Project

Upgrading Courses

Mentor of the program

Jo Lynn

Jo Lynn is an experienced Public Relations Consultant and Trainer. She began her career in Fleet Street before working for some of the best PR agencies in the world: Burson Marsteller, Good Relations and Lynne Franks. She alos headed Splash Press Agency for 12 years until she created her own PR agency: Jo Lynn Consultancy.

With a degree in food science, she worked on many big food accounts such as NutraSweet but her general client experience is wide and includes many blue-chip brands such as Coca-Cola, Tesco, Airmiles, Weight Watchers, The Association of Women Solicitors (part of the Law Society) and Beiersdorf. In addition to her consultancy functions, Jo trains Board Directors of Public Relations companies and private businesses, and writes training books in PR (Perfect Proposals & Presentations Masterclass and Perfect on-line PR, both published by New Venture Publishing).

Program Structure

This MBA Advertising & Public Relations allows students to alternate business studies with professional experience:

Intake in September:

From September to February: courses

Students follow a 5-month semester of academic coursework.

From March to August: internship

Students complete a full-time professional internship of 6 months, in France or aborad.

August: Defense of the professional project

Intake in March:

From March to August: courses

Students follow a 5-month semester of academic coursework.

From September to February: internship

Students complete a full-time professional internship of 6 months, in France or aborad.

February: Defense of the professional project