Learn how to manage a brand on the InternetThe Master in Digital Marketing & Social Media Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing.
The objective of this comprehensive on-the-job training is to allow each participant to learn how to manage a brand on the Internet by being able to:
Learn how to get a better understanding of consumers
Develop relevant brand content strategy
Effectively and optimally use different communication channels such as mobile platforms, social networking, email and paid search
Leverage analytics to continually optimise recommendations
During this Master’s course, students will have the opportunity to work on actual projects during workshop sessions and apply the knowledge that they have acquired in actual company assignments. They will also have the opportunity to discover the inner workings of some participants during a digital journey of discovery.