Master 2 UX Management and Design Thinking

Master 2 UX Management and Design Thinking

Taking up current challenges faced by businesses, start-up firms, product design & innovation agencies and brands Companies and agencies currently have to cope with intensifying problems in connection with digital product design: constant technological developments, diversified terminals and screens, demanding users, increased product competition, project complexity. These new challenges open the door to new sorts of design: user experience design, design thinking, innovation design, management design, agile design, design technology. These forms establish new bases for the work of designers in a more open and more valued perspective: strategic tasks, technical assessments, cornerstones of the innovation process. These new designers are now central to the innovation processes of digital companies, start-up firms and some major brands. They meet the new aspirations of businesses, agencies and brands in terms of digital technologies. The curriculum is organised around 6 35-hour seminars corresponding to 6 main course topics: 1. Strategy & Business Model 2. Innovation Management 3. UX Design 4. Digital Branding 5. Technology Design 6. Prototyping & Coding