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Master 2 Strategic Planning, Digital Strategies, and Brand Content

  • 1 year
  • SUP DE PUB
    • Paris
    • Bordeaux
    • Lyon
  • Communication
  • Pace of studies : Classic Apprenticeship
  • Spring Intake : February
  • Fall Intake : September
  • Language : French
  • Price per year : 8 980,00 €

Master 2 Strategic Planning, Digital Strategies, and Brand Content

An expertise in brand strategies and content production directly linked to new communication technologies Brand strategy is a historical pathway at Sup de Pub which can be joined from the third until the fifth year. This specialisation has therefore been Sup de Pub’s DNA since its creation in 1986 by Jacques Lendrevie, Bernard Brochand and Jacques Séguéla. Students will become absolute experts in brand content strategies and in storytelling, and upon successful completion of this Master’s programme, they will be able to produce effective marketing contents. Mind your spelling from the very beginning! This specialised MBA allows students to develop an expertise in the field of brand strategies while taking into account the specificities relating to the emergence of new information and communication technologies. It particularly focuses on strategic planning, which is a key element for a successful communication campaign, and on brand content, which is a step essential to the overall strategy. This programme reinvents the basics by taking on board the significant changes that have occurred in the last ten or so years, especially with the appearance of strategic planning both in agencies and in advertising companies, and more recently of brand content tools and techniques.
INSEEC U. is private higher education and interdisciplinary research institution located in Paris, Lyon, Bordeaux and Chambéry. With campuses in London, Monaco, Geneva, San Francisco and Shanghai, INSEEC U. occupies a unique place in the French educational landscape.
16 Schools
25,000 Students
345 Researchers, Experts and Permanent Lecturers
9 Campuses in France and Abroad
115 Occupational Specialities
Management
Engineering
Communication,
creation, digital world and design
Political science
and international relations
Luxury, real estate, sport,
wine & spirits, digital world
To find out about all our programme offerings and our Schools, please check INSEEC.COM