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Master 2 Data Management and Digital Marketing

  • 1 year
  • SUP DE PUB
    • Paris
    • Bordeaux
    • Lyon
  • Communication
  • Pace of studies : Classic Apprenticeship
  • Spring Intake : February
  • Fall Intake : September
  • Language : French
  • Price per year : 8 980,00 €

Master 2 Data Management and Digital Marketing

Acquire a perfect command of databases to serve businesses. This specialised MBA focuses on new marketing approaches and new opportunities generated by the massive collection of behavioural databases, especially in the context of social networks. Data mining has been much debated in the last two years, the number of stakeholders in this new market has increased tenfold in the last few months, and this trend is likely to continue. Specialised companies and agencies compile and store huge amounts of databases for their customers; they then need to evaluate the most effective way of using them in order to boost their sales or their reputations. These new digital techniques made available to advertisers have turned into a development focus for many communication and media companies. This programme will help students to take a close look at new data jobs, which are in high demand, and to perfectly meet emerging market demands in relation to these new communication tools. They will become genuine experts in digital technologies, and also real communication strategists.
INSEEC U. is private higher education and interdisciplinary research institution located in Paris, Lyon, Bordeaux and Chambéry. With campuses in London, Monaco, Geneva, San Francisco and Shanghai, INSEEC U. occupies a unique place in the French educational landscape.
16 Schools
25,000 Students
345 Researchers, Experts and Permanent Lecturers
9 Campuses in France and Abroad
115 Occupational Specialities
Management
Engineering
Communication,
creation, digital world and design
Political science
and international relations
Luxury, real estate, sport,
wine & spirits, digital world
To find out about all our programme offerings and our Schools, please check INSEEC.COM