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Master 1 Event Marketing and PR

  • 2 years
  • SUP DE PUB
    • Paris
    • Bordeaux
    • Lyon
  • Communication
  • Pace of studies : Classic Apprenticeship
  • Spring Intake : February
  • Fall Intake : September
  • Language : French
  • Price per year : 8 520,00 €

Master 1 Event Marketing and PR

Mastering the event communication and tactical media techniques Below-the-line communication is a rapidly developing sector, is organised around specialised and dynamic structures and keeps growing strongly. Today, event planning is central to the development strategies of all companies, on various scales. Event management is a true discipline which is recognised and popular, all the more so in an era when the use of differentiation strategies is emphasised. Every event’s scriptwriting, content, storytelling are now carefully devised so that they can linger in the back of the participants’ minds. How do you get involved in this? How do you work with the press (which is what public relations are about)? And above all, how do you work with all media, whether digital media, social media, paper-based media? Now more than ever, the events sector has become the showcase for companies and for the promotion of their brands.
INSEEC U. is a private multidisciplinary higher education and research institution located in Paris, Lyon, Bordeaux and Chambéry. With campuses in London, Monaco, Geneva, San Francisco and Shanghai, INSEEC U. occupies a unique place in the French educational landscape.
16 Schools
25,000 Students
345 Faculty Members
9 Campuses in France and Abroad
115 Specializations
Management
Engineering
Communication,
creation, digital world and design
Political science
and international relations
Luxury, real estate, sport,
wine & spirits, digital world
To find out about all our programme offerings and our Schools, please check INSEEC.COM