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Master 1 Digital Marketing and E-Commerce

  • 2 years
  • SUP DE PUB
    • Paris
    • Bordeaux
    • Lyon
  • Communication
  • Pace of studies : Classic Apprenticeship
  • Spring Intake : February
  • Fall Intake : September
  • Language : French
  • Price per year : 8 520,00 €

Master 1 Digital Marketing and E-Commerce

Preparing for very targeted jobs in e-commerce Today, companies and major brands communicate more than they used to. Any company or public service now has a structured marketing and communication department, which is sometimes made up of dozens of people. Businesses also have marketing departments that follow up branded product development and marketing. This digital marketing and e-commerce programme is tailor-made for students with low skills in these areas who wish to gain first-hand experience in this sector and master its main tools in one year. You will work on online customer acquisition, and you will be in charge of web-based campaign budgets while moderating websites and managing result analysis. Thus, this training focuses on very targeted jobs, which are also in high demand as e-commerce platforms, whether big or small, keep multiplying. These days, digital marketing and e-commerce represent sources of employment for whoever is willing to enhance their skills in an ever-changing world.
INSEEC U. is private higher education and interdisciplinary research institution located in Paris, Lyon, Bordeaux and Chambéry. With campuses in London, Monaco, Geneva, San Francisco and Shanghai, INSEEC U. occupies a unique place in the French educational landscape.
16 Schools
25,000 Students
345 Researchers, Experts and Permanent Lecturers
9 Campuses in France and Abroad
115 Occupational Specialities
Management
Engineering
Communication,
creation, digital world and design
Political science
and international relations
Luxury, real estate, sport,
wine & spirits, digital world
To find out about all our programme offerings and our Schools, please check INSEEC.COM