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Master 1 Brand Communication and Strategy

  • 2 years
  • SUP DE PUB
    • Paris
    • Bordeaux
    • Lyon
  • Communication
  • Pace of studies : Classic Apprenticeship
  • Spring Intake : February
  • Fall Intake : September
  • Language : French
  • Price per year : 8 520,00 €

Master 1 Brand Communication and Strategy

Engineering and implementing your customer success strategies This training in brand communication and strategy helps students to learn all the techniques (and new technologies) necessary to implement a communication strategy for a company and its products. Brand strategy is the core business of leading communication consultancies. The M1 programme prepares students to join either communication consulting agencies as advertising managers for example, or a company or a public institution as internal or external communication managers. These roles are highly valued by companies, which increasingly need to communicate towards diverse audiences and, above all, in different ways because of the ever-changing digital transformation. Students will develop interpersonal and commercial skills, and also learn to think creatively. Besides, they will familiarise themselves with technical tools (desktop publishing, web, audiovisual tools…). They will be fully trained and able to work as group leaders, directors of internal or external communications… With the constantly evolving means of communication, students will have to become fully imbued with the brand DNA in order to develop an effective strategy for highly varied target audiences: millennials, young people, pensioners…
INSEEC U. is private higher education and interdisciplinary research institution located in Paris, Lyon, Bordeaux and Chambéry. With campuses in London, Monaco, Geneva, San Francisco and Shanghai, INSEEC U. occupies a unique place in the French educational landscape.
16 Schools
25,000 Students
345 Researchers, Experts and Permanent Lecturers
9 Campuses in France and Abroad
115 Occupational Specialities
Management
Engineering
Communication,
creation, digital world and design
Political science
and international relations
Luxury, real estate, sport,
wine & spirits, digital world
To find out about all our programme offerings and our Schools, please check INSEEC.COM