M2 – Luxury Management-Brand Management
Luxury strategies were invented in Europe and developed worldwide mainly by french and Italian companies ” (J.N.Kapferer, V. Bastien, 2012). Monaco lies between these two countries and represents the ideal place where students can learn luxury in class and experience luxury outside class.Since 2006 IUM has developed the MSc in Luxury Management program, considering the needs of an ever-evolving segment and working closely with large corporations and emerging brands.The program aims to give students a strong foundation in Luxury Management, making them understand the theoretical framework, the principles of luxury dynamics, the luxury customers, and the luxury codes. In 15 years, the MSc in Luxury Management has trained a large Alumni Community well established and continually growing across scores of countries now working in all luxury sectors. 10 months of courses + internship
50 US Semester credits (120 ECTS credits)
Yachting Track: the only Yachting Management Specialization, designed in collaboration with the Monaco Yachting Cluster, a panel consisting of the industry-leading experts
Asian Track with the Luxury Business Institute Korea (LBI) a period of study, discovery sessions, and internship in one of the biggest distributors of luxury, premium, and lifestyle brands throughout Asia
Field Trip
Internship, Thesis or Applied Project (Professional Immersion)
Double Degree Option with EBS (European Business School) – Grande Ecole in Paris
Mark Challenge – Business Plan Competition
Monaco Symposium on Luxury