M2 – Digital Marketing & E-business (50% français/50% anglais)
M2 - Digital Marketing & E-business (50% français/50% anglais)
INSEEC MSc&MBA are a 1 or 2 years program, post BAC+3/+4, of INSEEC, a private management school. Created over 20 years ago, The MSc & MBA are provided on the Paris, Bordeaux, Lyon, Chambéry and London campuses.
The MSc & MBA programs are certified by FRANCE COMPÉTENCES. All of our MSc and MBA 2 programs deliver a professional title of level 7 (EU) registered with the RNCP (Répertoire National des Certifications Professionnelles).
Why choose this program?
The MSc Digital Marketing & E-business aims to train talents ready to drive and support the digital transformation of companies or integrate a «pure player» to further expand its business. The strength of this program relies on the speakers who are all active and recognized as professional expert in their field and the strong academic researchers team commitment. The student will learn customer relationship (e-CRM, community management), distribution (e-commerce, e-relationship) and communication (SEO, affiliation, e-reputation, buzz, and viral marketing). It also makes it possible to raise students' awareness of current and future digital technologies and to better identify the associated service providers. On completion of the training program, students will perfectly master in an agile way the methods and tools to implement a digital marketing strategy and an e-business plan in various organizations such as public or private companies, institutions and associations.