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Representing
growth

Great marketers are storytellers, storytellers who know how to deliver a relevant message in the right way. Successful marketers are innovators. They develop new ideas and turn them into strong solutions to help a company grow and reach not just their customers but the customers they need.

With an MBA in Marketing from a top university you’ll be sure to be part of that select group of top marketers of the world. Effective marketers are able to launch products and services successfully. And then to ensure that those products and services continue to sell smoothly. As a marketing manager you are required to distribute products and services efficiently, to price them correctly and to communicate in an original way via advertising campaigns, interactive sites and social media such as Facebook, Instagram and Twitter.

A multi-facet
education

All facets of marketing are covered in the marketing programs at our school. At the end of the course, you will know exactly where your passion lies and which role you wish to take on: in communication or in sales? Or more specifically in service marketing, retail marketing, marketing intelligence, business-to-business marketing strategies, non-profit marketing, digital marketing or international marketing? Special attention is paid to data-driven marketing. After all, today's marketeer is inundated with numerous digital data.

In this programme, you will learn how to deal with all this data. You will learn to analyse data, visualise them, manage them efficiently and report them clearly. You will give your digital skills a big boost by taking part in cutting edge digital courses. These are sessions on tools like Google Ads, Google Analytics and online marketing. Knowledge of data-driven marketing is a must and an absolute added value for any graduate aiming for a future career as a marketing manager.

Experience based
learning

An important goal of the programme is to get in touch with the professional field. That is why you are taught by a mix of lecturers with experience in marketing, communication and sales. In addition, numerous guest speakers from the business world will tell you how things work in practice. INSEEC offers you the chance to obtain a strong degree.

You can enjoy exchange programs all over the world thanks to our campuses in the UK, Asia, Africa, America or Europe. This is a partner college of INSEEC whose degree programmes are fully aligned with those of INSEEC. Graduating here gives you a double advantage in obtaining qualification. You are immersed in international business culture and you get to learn new languages and cultures. An additional advantage on the labour market that should not be underestimated. You also get various opportunities to gain international experience. You can choose to do an internship abroad or to study a semester abroad via an international exchange (Erasmus+). Rest assured: Our administration helps future students with all paperwork, scholarship questions, fees, financial support measures and logistical obstacles.

MsC and MBA
in marketing
at INSEEC

The MSC courses in Marketing at INSEEC, the leading business and management school with a 5-year degree, are part of the school's 8 training courses, which also include courses in Digital, Finance, Luxury, Wine and Spirits, Management & Business Development, Communication, Management, Health & HR and Sport. The keystone of the design of a product or service, through its promotion to its marketing, the world of marketing has been considerably transformed due to the change in consumer behaviour and the new paradigms of customer relations.

The MSc 1 Marketing at our university is aimed at all future marketing professionals wishing to acquire solid skills in a wide range of professions via modules which are becoming increasingly specialised.

The 2nd year of the Master of Science and MBA programmes specialising in marketing and communication are offered at the INSEEC campuses in Paris, Bordeaux, Lyon and Chambéry. Among the range of programmes offered by INSEEC, you will find the MSc or MBA that best corresponds to your professional project.

All the courses at our grandes écoles will introduce you to marketing and communication in a general way. Each course also offers distinct specialisations, such as brand management, visual communication, public relations, trade marketing and many others. This pivotal year will allow you to apply and confirm the skills you have acquired during your business training program in marketing or communication and media, thanks to a long-term internship or by joining large companies on a sandwich course. At the end of your postgraduate training, you will be operational and knowledgeable professionals who will bring real added value to global companies.

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INSEEC U. est une institution privée d'enseignement supérieur et de recherche interdisciplinaire, implantée à Paris, Lyon, Bordeaux et Chambéry. Avec ses campus à Londres, Monaco, Genève, San Francisco et Shanghai, INSEEC U. occupe une place unique dans le paysage éducatif français.
16 Écoles
28,000 Étudiants
345 Chercheurs, experts et enseignants permanents
9 Campus en France et à l'étranger
115 Spécialités métiers
Management
INGENIERIE
COMMUNICATION,
CREATION, DIGITAL ET DESIGN
SCIENCES POLITIQUES
ET RELATIONS INTERNATIONALES
LUXURY, REAL ESTATE, SPORT,
WINE & SPIRITS, DIGITAL
Découvrez toutes nos formations et nos écoles sur INSEEC.COM