Program Objectives
INSEEC Bachelor in Business, Marketing & Management Program in Chambéry is a three-year course of study with 972 hours of face to face classes and is worth 180 ECTS or 90 US credits. All classes are taught in English.

This course aims to provide international students with the knowledge and skills required to work efficiently in a global environment focusing on the following :

  • Corporate Culture, Management and Personal Development as well as in-depth knowledge of Marketing. Seminars are provided to stimulate creativity, innovation and management skills.

  • Development of personal and pratical skills needed for working within a multicultural team environment, preparing future leaders to be effective decision makers in a global world.

Career Opportunities

This course is designed for students who intend to work in an international Marketing and Management environment

Internships or study periods abroad

During the second semester of the students’ third academic year, they can choose from the following two options :

  • First option: a five-month internship which will be validated via a report and an oral presentation worth 30 ECTS.

  • Second option: a semester abroad in one of our partner universities which will be validated by obtaining 30 ECTS.

Starting date : October 2016.

Fees: €6,990 per year – Payment in Euros, by wire or check

At a glance

Program operated by


Initial training


All courses taught in English

Location : Chambéry Campus

One Intake in October

Open to High School Graduates

Second year open to students who have completed one academic year at university level


1st year

Semester 1

  • Business in France
  • Introduction to Economics
  • Personal Development
  • Introduction to Project Management
  • Principles of Accounting
  • Computing 1
  • Principles of Marketing 1
  • Costumer Behavior
  • Business English 1
  • French 1
  • Intercultural Seminar
  • Cultural Project (3 weeks in January)

Semester 2

  • Economic Issues
  • Introduction to European Law
  • Applied Project Management
  • Work placement Search techniques
  • Applied Accounting
  • Computing 2
  • Principles of Marketing 2
  • Market Research
  • Sales Techniques
  • Business English 2
  • French 2
  • Sales Challenge Practical Case Study
  • Internship or Project work (3 months) or Summer Session in London

2nd year

Semester 3

  • Internship or Project Presentation
  • Well-being at work
  • Business Ethics
  • Advanced Project Management
  • Career Profile
  • Financial Analysis
  • Audit and Control
  • Sales Management
  • Operational Marketing 1
  • Business English 3
  • French 3

Semester 4

  • CSR – Sustainable Development
  • Innovative / Creative Challenge
  • Advanced Applied Project
  • Career Development
  • Financial Analysis: case study
  • Audit and Control: case study
  • Sales Strategy
  • Operational Marketing 2
  • Business English 4
  • French 4
  • Projects Internship or Project work (3 months)

3rd year

Semester 5

  • Internship or Project Presentation
  • Business Writing
  • Introduction to Geopolitics
  • Human Resources Management
  • Planning, Programing Budgeting Systems (PPBS)
  • Business Plan
  • International Marketing
  • Preparation to TOEIC English Business Test
  • Intercultural Communication
  • Job Interview
  • International Markets: an overview
  • International Press Review

Semester 6

  • Internship (5 months) with final project or Study Abroad

Admission Requirements

This Program is open to High School Graduates (Secondary Education completed) with a good command of English

Second year open to students who have completed one academic year at university level.

English Proficiency: TOEFL IBT 68 or IELTS 5 or TOEIC 650.

French Proficiency: No prerequisite.

French as a Foreign Language instruction is included in the three-year program.

Admission Procedures

Applicants will fill in the application form below and return it with the required documents. They will then be contacted by a member of our Admission Department who will invite them to sit for an entrance exam and telephone interview.

The required documents are listed below :

  • Application form

  • 2 passport-sized photos

  • 1 photocopy of passport or ID

  • 1 copy of A levels (Secondary Education completed)

  • transcript of records,

  • 1 letter of recommendation from one of your professors or School administrators or College counselors,

  • Proof of English Proficiency.

Entrance Examination

Logical Reasoning Test

This test involves logical reasoning and comprehension.

English Test

The written tests are meant to determine the candidate’s skills in the following areas: grammar, vocabulary and written comprehension

Telephone or Skype Interview

The telephone or skype interview enables candidates to show their enthusiasm about the program and to be able to articulate their career goals and objectives. It will also enable the jury to assess the students’ level and maturity to determine whether they are a good fit for this program