Bachelor 3 The Digital Industry

Bachelor 3 The Digital Industry

Gaining familiarity with internet and new media jobs This pathway was set up eight years ago and has become one of the most dynamic fields. It prepares young graduates for the diverse and constantly changing jobs in the digital media industry: multimedia product manager, digital project manager, UX designer, web art director, web planner, mobile web integrator, web developer… These are trades in the spotlight, very much in fashion, and above all ever-changing! Today, brand and corporate communication strategies stem directly from the sound knowledge and the use of these new technologies. Students therefore learn to master the special features of the web, mobile web and new media, for overall communication purposes. They acquire skills for internet and mobile web techniques, social networks, viral marketing… Upon successful completion of this year of study focusing on the digital industry, students can specialise in new technologies by enrolling in fourth year (SP4) and following the pathways dedicated to the digital world and new media. They can also choose to acquire another set of skills in marketing, creation or media strategy. 100% of the students selecting these pathways find employment at the end of their studies.