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Bachelor 3 Brand Strategy

  • 1 year
  • SUP DE PUB
    • Paris
    • Bordeaux
    • Lyon
  • Communication
  • Pace of studies : Classic Apprenticeship
  • Spring Intake : February
  • Fall Intake : September
  • Language : French
  • Price per year : 7 980,00 €

Bachelor 3 Brand Strategy

Becoming an expert in corporate communication The Brand Strategy pathway is the very first specialisation that was created at Sup de Pub. This historical pathway is dedicated to strategic thinking and marketing in all its forms, for both French and international brands. During the programme, all the fundamentals of marketing strategy, strategic planning and customer relations are explored in depth. Throughout the year, students work in teams on many case studies and do a 4-month work placement (agency, advertiser, authority, and so on). Subsequently they can specialise by enrolling in fourth year (called SP4). They can choose from twelve or so fields: digital technologies, media, luxury… that they can study on our campuses in France or abroad. The third-year Brand Strategy pathway can be followed on Sup de Pub’s French campuses in Paris, Bordeaux and Lyon.
INSEEC U. is private higher education and interdisciplinary research institution located in Paris, Lyon, Bordeaux and Chambéry. With campuses in London, Monaco, Geneva, San Francisco and Shanghai, INSEEC U. occupies a unique place in the French educational landscape.
16 Schools
25,000 Students
345 Researchers, Experts and Permanent Lecturers
9 Campuses in France and Abroad
115 Occupational Specialities
Management
Engineering
Communication,
creation, digital world and design
Political science
and international relations
Luxury, real estate, sport,
wine & spirits, digital world
To find out about all our programme offerings and our Schools, please check INSEEC.COM