Program Objectives

Give students a solid degree and a high-level international profile

From the beginning training students wishing to join the best American MBAs, the American BBA INSEEC enables its students to prepare themselves for a career anywhere in the world. It has the advantage of being perfectly integrated into the European academic system of the LMD as well as the American system. The students thus benefit from a French diploma with an American transcript which is completely accessible to any university or company in the world.

Like in the USA, the 1st year students (“freshmen”) study the fundamental subjects allowing them to consolidate their knowledge of the world and the major economic and social stakes. The 2nd year students (“sophomores”) begin their apprenticeship of the world of business and company managerial practices. The “juniors” and “seniors”, in the 3rd and 4th years, concentrate on a “major”, a specialization which will be the core of their initial experience in companies.

The school ensures that each student develops a capacity for openness and for adaptability vital in the continually changing world. The American BBA INSEEC includes stays on the INSEEC campus of London and of San Francisco and exchanges with the prestigious universities of Emory (Atlanta), Tulane (New Orleans), San Diego University or San Francisco State.

At a glance

Program operated by


Initial training


in French/English

in Paris, London & San Francisco

Intakes in September & February

Accessible after a high-school degree

months of internship (minimum)

Global Environment and General Education

  • Sciences and Technology
  • American Economic History
  • Sociology
  • Rhetorics
  • Languages

Business Fundamentals

  • Introduction to Economics for Business
  • Communications
  • Introduction to Financial Mathematics
  • Statistics
  • Organization of Markets
  • Accounting
  • Principles of Marketing
  • Principles of Management
  • Financial Accounting
  • Corporate Finance
  • Foreign Languages

Societal and Organizational Environment

  • Ethics and Corporate Responsibility
  • Principles of Law
  • Business Law
  • Macroeconomy

Core Courses

  • Strategic Management
  • Marketing and Communication
  • Negotiation and Sales Technics
  • International Accounting
  • International Business Law
  • Entrepreneurship and Innovation
  • International Trade
  • Managing Information and Knowledge for Leadership


Marketing Concentration

  • Consumer Behavior
  • Market Research
  • Retailing
  • Digital Marketing Strategies
  • Pricing Policy for Marketing Strategy
  • Sales Force Management

Finance Concentration

  • Taxes and Business Strategy
  • Corporate Valuation
  • International Financial Markets
  • Financial Analysis
  • Portfolio Theory and Asset Management
  • Financial Investment
  • GMAT
Workshops & International Sessions


  • Writing Seminar

  • Public Speaking

  • Professional Tools

  • Be Responsible as a Manager

International Sessions

  • 1st year: 2 months in London

  • 2nd year: 2 months in San Francisco

  • 3rd year: Study abroad at a partner university or San Francisco campus

  • 4th year: Finance Concentration possible in London / Marketing Concentration possible in Geneva

Student Projects

  • 1st & 2nd years: Humanitarian Project

  • 3rd & 4th years: Leadership Lab